Heuriva was founded on a simple belief: client interactions with your products and services reveal patterns long before numbers move.
Our mission is to give Client Management teams a behavioural lens — a clear, explainable view of risk and stability that traditional dashboards can't provide.
After years working with global SaaS portfolios, one truth became clear: health scores are reactive. They tell you something moved — after it moved.
Churn patterns, however, appear far earlier in the data. They exist quietly in behaviour long before a customer ever reports a problem.
Heuriva was created to uncover these signals.
The platform blends machine learning with heuristics — simple, powerful rules that make predictions more grounded, more explainable, and more aligned with how humans reason.
We don’t treat AI as a black box. We use it to amplify human judgment, not replace it.
Heuriva’s long-term vision is simple:
Every customer should receive the same level of analytical attention.
Not just the top accounts. Not just the loudest ones. Every customer — seen equally through behaviour.